90 years of Minor - Celebrate the anniversary at the Chocolarium
For 90 years, Minor has been synonymous with the unmistakable pleasure of smooth chocolate and crunchy hazelnuts. In 2026, we’ll be celebrating this special anniversary – and you’re warmly invited.
Immerse yourself in Minor’s fascinating history since 1936: from its beginnings in St. Gallen to the present day. You can look forward to a varied anniversary tour, delicious tastings, attractive offers in the shop and an entertaining programme of events.
You can also look forward to competitions and chocolate-themed selfie spots where you can share your Minor moments of indulgence.
Anniversary dates: 30 and 31 May 2026
Venue: Chocolarium, Flawil SG
A warm welcome – we look forward to celebrating 90 years of Minor with you.
Anniversary tour
Immerse yourself in Minor's fascinating history since 1936.
Exciting programme of events
Competitions, selfie spots and plenty of fun all about Minor!
Tastings
Almond, Crunchy or perhaps the Original? Which Minor do you like best - and what ingredients are in it?
Special offers in the shop
Your favourite chocolate on special offer - plus other anniversary promotions in the shop!
Minor moulding workshop
Exclusively on 30 and 31 May: mould your own delicious Minor bar!
Celebrate at the Minor Café!
Enjoy our Minor Cake and lots of other delicious treats.
